This local Auburn business was started in summer of 2018 by three smart college students who saw an opportunity and seized it. They started a merchandising company that creates hats, tshirts, and more for sororities, fraternities, and local establishments such as 1716 and Quixote’s. The guys have big dreams for Downtown Outfitters and wanted a sturdy brand identity that could be appealing to all audiences. I wanted their branding to be simplistic and modern, while still having a hint of that southern, college-town charm.